Rachel Allan

Designer homecoming and formal dresses.

Rachel Allan Header Image

Challenge

At Rachel Allan, we regularly had to edit huge batches of photos in a short period of time. We also had a large catalog of styles that we layed out and printed twice each year, amongst other marketing materials.
Two Girls in Dresses

Approach

Due to the huge number of images we needed to edit, I knew that the only way we would get things done on time was to automate as much of the process as possible.
Rachel Allan Catalog

Create

Working directly with the photographer, we were able to swap and begin editing right-away - during the shoot, even. We also leveraged Photoshops built-in action tools as well as Bridge's batch operations to get things done effeciently.
Rachel Allan Magazine Ad